The project contributes to reducing inequality and improving social and economic inclusion of Roma population in Novi Sad, and facilitates the implementation of enhanced effective models of cooperation for Roma inclusion in the labor market, as well as increased and promoted opportunities for Roma incomes in Novi Sad aimed at inclusive labor markets and the opening of new ones.  The most important groups of activities are connecting the Roma community with local businessmen and companies as well as involving them in measures of improving their employability while enhancing their competences and skills through training for scarce occupations and on-the-job training, as well as promoting the project through film production and conferences’ organization. The project is funded by IPA - EU support to Roma Inclusion Strengthening Local Communitiesand and is implemented by the City Administration for economy as a project partner.